An ice-breaking animation terminal!
The events agency Animaco entrusted us with an impactful sales promotion operation in a shopping mall for its client OuiGlass.
OuiGlass is a network of more than 100 centres specialising in the replacement and repair of car windows!
? The objectives
. Drive-to-store by generating qualified traffic to OuiGlass centres
. Boosting the turnover of the centres
. Developing the reputation of OuiGlass
. Collecting consumer data
? The device
. The shop
. The GIS coordinator and the OuiGlass sales staff
. The OuiGlass technician
. The event stand and flyers
⚙️The mechanics
A game accessible to every customer who scans his or her receipt directly on the stand after making a purchase. The sales team informs them of the possibility of having a second chance by taking part in a prize draw and introduces them to the OuiGlass service offer. In the event of an impact on the windscreen, the customer can have it assessed by a Oui Glass technician on site.
The results
To date, more than 2,500 customers have been reached!
