Fashion Week is approaching and to mark the occasion, L'Oréal Paris will open its first boutique near the Saint Lazare train station.
It will be dedicated to make-up with nearly 600 references, 150 of which are exclusivea real Ali Baba's cave !
In terms of décor, the shop will be a showcase of Parisian chic with parquet flooring, black furniture with small touches of white.... and the must-have, a ceiling decorated with a trompe l'oeil Eiffel Tower.
The brand mettra également en valeur les nouveautés on a central table and each month the wall " Look Bar The "look" will feature 6 different looks to be reproduced.
Consumers will be able to test the products in 'real life but also virtually with tablets with version 2.0 of the augmented reality application MakeUp Genius. For nail polish, L'oréal launches the new Nail Genius.
During the first week of the opening, the brand's muses will also be present and many events will animate the opening (notably the make-up master class of Karim Rahman, expert make-up artist of L'Oreal Paris).
