This is the new mobile augmented reality game which is coming to France!
It is a free application downloadable from mobile platforms. It makes the famous little or big monsters appear via the smartphone in the street, a café, your bathtub.... You pay for the purchase of "pokecoins" which facilitate the pursuit of the virtual characters (100 tokens are sold for about 1 dollar)
Already present in other countries, notably the United States, it is themassive hype ! Already 21 million active users.
So Pokémon Go is the big commercial success of the year. It has been announced that revenue of 800 million in 2017.
The the primary beneficiary is NintendoIn just one week, the share price rose by 93.2%! But Nintendo is not the developer. It's Niantic, a spin-off of Alphabet in which Nintendo has a stake. It works in collaboration with the Pokémon Company (1.3 of whose capital is held by Nintendo)
The Japanese group does not intend to let go of the golden goose. It is preparing to get directly involved in the game by marketing the Pokémon Go PlusA dedicated wristband or wearable device that costs $35. The user would be able to play without taking out their smartphone.
Attention
Being addicted to Pokemon Go is a risky addiction for drivers and pedestrians.
Several accidents have occurred....
So hunt for Pokémon, but don't forget that this is still virtual reality!
