For some years now, the so-called "local" trade has attracted all the distributors. This is why several brands are in fierce competition with each other = Monoprix, Leader Price, Carrefour City, A2pas (Auchan group), ....
When proximity rhymes with modernity!
To attract new urban consumers, there is a need for modern, user-friendly shops that look like them.
The habits of these consumers have changed =
- The working hours have been extended = Working hours start at 8.20am and finish at 5.22pm.
- Even if lunch at home is no longer preferred but for 48% meal is at the workplace. The time spent at lunch has decreased (35 minutes on average)
- The shopping time is 1h11. 80% of urban dwellers shop once for the whole week. However, 52% say they lack storage space and 30% say they shop on a daily basis
This is how the convenience store industry has changed (particularly under the impetus of the Monoprix group) by extending the opening hours, promoting products to be consumed on the spot, by offering more urban brands ...
Today, the turnover of convenience stores is growing. The development of these stores in towns with more than 100,000 inhabitants, railway stations and motorway stations will continue in the coming years!
