Since the successful launch of its body range in supermarkets in January 2015, Neutrogena is increasing its presence.
In January 2015The first two ranges were launched for body milks. The brand's very pharmaceutical codes were taken up.
In January 2016A new range was created, "Nordic Berry", but this time with more cosmetic codes.
This summer, Johnson & Johnson is continuing its development with Hydra Boost" moisturising facials. It has already been launched in the United States and Asia, where it has been a great success.
The target = women aged 25 to 40.
The range consists of =
> 2 premium treatments with the key active ingredient hyaluronic acid (which retains up to 1000 times its weight in water) =
- an aqua gel treatment for normal to combination skin
- a gel cream for dry skin
> 1 make-up remover lotion
In September2 new references will be added = 1 make-up remover milk gel and 1 exfoliating cleansing gel
Thus, the Neutrogena brand expands its target
by seeking to conquer all the female consumers present in supermarkets!
