In this month marking the end of confinement, the SIG teams are happy to see you again!
We share with you the SORAP press release of 18 June, which gives an overview of the situation regarding the resumption of commercial animations. SORAP shares with us the point-of-sale strategies adopted by manufacturers. The trend of the autumn is clearly focused on commercial activation. Animation remains a powerful lever to reactivate sales and boost turnover.
The SORAP is the National Union of Organisers and Producers of Promotional Actions and
trade association. The professional organisation brings together the main service providers
of the sales and marketing field action market.
