Redefining our priorities, reviewing our expectations, better aligning ourselves with our values... The health crisis has had a real impact on the way we consider our relationship with others and the world.
It has shown that it is possible to adopt more environmentally and socially responsible behaviour on a large scale. It has also changed the way we consume: our attitudes, behaviours and buying habits have changed.
Customers are evolving, becoming more and more autonomous in a shopping journey that has become omnichannel. This is why it is essential to look at new consumer profiles that have emerged and their priorities.
In order to better understand the shopper and accompany him in his purchasing act, active listening and the activation of psychological levers are essential to better identify his motivations and concerns.
The fundamentals of sales techniques (Maslow's Pyramid, SONCASE, CAP, SAC, COINS, etc.) are essential tools used by the salesperson. They enable them to better manage their sales argument and to adapt his speech to convince, build loyalty and boost sales of its product or service.
But using these sales methods can be ineffective without a training complete sales teams. This is why our sales school - the SIG Academy - integrates training modules and skills upgrading for our teams. Totally personalised, these courses enable them to improve their knowledge of the customer and their commercial efficiency!
👉📰 Ne invite you to read this very interesting article from relationclientmag.fr [Study] Post-Covid: consumer buying behaviour is changing
#raining #sigtraining #sigacademy 1TP4Salestechniques #commercial 1TP4Performance #ROI
