The time has come to resume commercial activities
After a long period of paralysis, the commercial animations have resumed.
Our teams are back in the field!
Protection and safety first
More than ever, SIG's objective is to be present with its clients in order to accompany them in their recovery.
The re-opening of shops after the containment period is subject to the
In this 'new normal', the job has changed
The situation requires new habits and new ways of working. Our facilitators have adapted and are learning to work and sell differently.
We have changed the way we trade, work, travel and shop. Little by little, we are getting used to a certain form of 'new normal'.
When we ask them, our sales animators consider that sales animation is above all about creating a human relationship. And despite this particular sales context, informing customers about new products, helping them discover new products or new brands and listening to their needs remains a source of satisfaction.
The profession is changing, but the challenges, although more pronounced, remain the same
We use a variety of sales techniques to promote our clients' sales: tastings, demonstrations, stand sales, sample distributions and out-store events.
The objectives of these events are multiple. They contribute to the animation of the shops and to the creation of traffic at the point of sale. They also increase the visibility of our clients' offers. They are essential for publicising their new products, building brand loyalty and contributing to the development of sales.
We invite you to read thevery interesting article from LSA conso taking stock of the state of commercial animation.
