Advent calendars with chocolates, with toys,... are known, but since 2014, new calendars are marketed = Advent calendars BEAUTIFUL. A real phenomenon !!!
The concept = discover a brand essential every day .... Christmas before its time!
Last year, several brands won over consumers =
- L'Oréal with a set sold only on its website
- Auchan with 4 different boxes
- The Body Shop (only available on its website)
- L'Occitane, which offered a box in partnership with My Little Paris
- Benefit (exclusive to Sephora)
This year, new brands are also launching, given the success = Sephora, Nocibé, Lush, Kerastase, Clarins, Lancôme...
You can find them at all prices (between 20€ and 120€) and for all tastes (skincare, make-up, ...)
If last year, mini formats were favoured (more practical to insert in the calendar), some brands do not hesitate to integrate classic bottles/tubes in luxury versions.
So, which calendar will you fall for this year?
