Merchandising

Maximise visibility and optimal product presentation

Challenge.

  • Maintaining the leading position in nude make-up
  • Implement the range at distributors and maintain permanent furniture
  • Ensuring an optimal sell-out
  • Ensuring a branded customer experience

Solution.

GIS solution

  • Setting up a permanent team of multi-skilled promoters in charge of restocking orders and maintaining furniture to maximise shop turnover
  • Implementation of logistics management to support field teams

Means used

  • 200 people mobilised at XX points of sale
  • Online training, videos & best practices
  • Supervision and continuous monitoring of stakeholders and their business performance including real time reporting to the client

Results.

  • 1,850,000 products sold (+35% of sales).
  • 99% service rate.
  • 53% of interventions carried out by loyal facilitators.
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