Telesales - Distance selling

Strengthen point-of-sale expertise to capture growth potential

Challenge.

  • Develop the image and recommendation of opticians to end customers
  • Train opticians on product launches
  • Educate opticians to research the needs of the wearer

Solution.

GIS Solutions

  • Setting up a dedicated travelling sales force to provide training to opticians
  • Setting up a dedicated telesales force to relay brand news and manage results
  • Integration of GIS management in operational recommendations and the design of training tools

Means used

  • Recruitment of 10 Brand promoters and 10 telephonists
  • Sales and technical training to bring you up to speed, supplemented by tailor-made further training using the Sales Force tool
  • Co-construction of speeches and training materials between the field teams and the Transitions marketing team

Participation in national optical exhibitions

Results.

  • +14 points of penetration rate between visited and non-visited opticians
  • 9.1 / 10 level of satisfaction of trained opticians
  • 90% of opticians say that training has a positive impact on sales
See more cases