Challenge.
- Improving the visibility of the brand among retailers
- Increase the number of transactions carried out
- Update and enrich the merchant database for Amex
Solution.
GIS Solutions
- Establishment of a permanent dedicated team in the IDF and South regions
- Additional support for seasonal commandos throughout France to carry out one-off promotional activities
Means used
- 7 permanent promoters and 25 commando promoters in Amex uniforms mobilised at 50,000 points of sale to install the POS and check the maintenance of the payment terminals
- Supervision and training of stakeholders with arguments to improve the number of transactions by the trader
- Retailer-based flyer selection tool
- European data compilation
- 7 permanent promoters and 25 commando promoters in Amex uniforms mobilised at 50,000 points of sale to install the POS and check the maintenance of the payment terminals
- Supervision and training of stakeholders with arguments to improve the number of transactions by the trader
- Retailer-based flyer selection tool
- European data compilation
