Challenge.
- Achieve or exceed the turnover target for each outlet
- Fostering a customer experience through demonstration
- Conveying and guaranteeing the brand image at all times
Solution.
GIS solution
- Selection according to experience of ultra fresh animators.
- Establishment of permanent dedicated teams (salespeople, sector managers, animators, merchandisers)
- Optimised deployment of back-up sales staff throughout the year
Means used
- Setting up advice and sales by chat
- 36 dedicated salespeople in points of sale, real sound experts in 3 different programmes
- Permanent supervision and coaching
- 3 team leaders in commercial relations with 386 pdv
- Training of Boulanger/Fnac Darty sales staff by different channels according to seasonality
- Provision of more than 150 merchants to maintain the displays
