The festive season represents a significant part of the turnover for retailers and outlets.
Do you think that planning your Christmas marketing campaigns now is too early? Think again!
Indeed, the end of year festivities are a time to plan! This peak of commercial activity at the end of the year is one of the highlights and the ideal time to boost your sales. Starting to prepare your holiday marketing campaign well in advance will allow you to better anticipate your various trade marketing actions to achieve a better turnover.
This is the choice made by Lego by preparing Christmas with SIG!
Field reinforcement to prepare for Christmas
As in previous years, a team of 4 GIS field sales staff comes to help our sedentary sales team.
Since the beginning of May and until mid-July, 4 superheroes are visiting hypermarkets and toy shops.
So, to train our 4 Santas, we organised a launch meeting on 5 and 6 May in the presence of our client, at our Vélizy headquarters. On the menu and as the main course in the hood: a workshop dedicated to the use of order matrices.
The mission is up to our sales team
It would be more accurate to speak of "plural missions". They cover the sales cycle from product information to portfolio development:
- prepare draft orders
- make an appointment with the toy department manager
- visit clients
- exchange on the project, new products and assess complementary needs
- take orders at the end of the year 2022
- send confirmations to the sales department
The complementarity of a field sales force and remote sales representatives
To get to know each other and develop team spirit, we shared a convivial evening at the Escape Game in Vélizy and then had dinner together!
The team's understanding goes far beyond the convivial moments. This cohesion extends into the day-to-day work of boosting our client's sales.
The complementarity of a outsourced sales force and a dedicated remote sales force enables you to achieve the best business performance to reach your goals faster.
This guarantees an alignment of your actions on the different sales channels as well as a gain in reactivity and efficiency.
Thank you to our sales team for distance selling sedentary! Timothée, Franck and Mickaël are doing a great job of guiding our field team and carrying out order entry and follow-up.
The interest of a field device to reinforce the sedentary salesmen
Offering a field visit dedicated to the preparation of the end of the year to customers who are followed by the sedentary sales department is to ensure the good commercial relationship between LEGO and its customers. It also means anticipating the end of year business, with several objectives:
- optimise proximity to customers
- ensuring a good level of production for the manufacturer
- securing turnover in the summer
- enable us to organise end-of-year merchandising actions
And you, what mechanics will you put in place for your commercial activation and merchandising operations at the end of the year?
Are you still hesitating between different actions to boost your sales and would you like personalised support?
Our best Christmas present would be to help you set up and deploy a successful marketing campaign! Contact us!
