Professional Equality Index 2024
Each year, the professional equality index is used to measure the progress ...
The butterfly effect in merchandising
Are you familiar with the butterfly effect? It's a chaos theory that Read more ...
Seniors: a growing influence on consumption
The consumer landscape is changing under the impetus of a generation Read more ...
Can you really sell a pen to just anyone?
When it comes to sales techniques, a cult scene Read more ...
Sales outsourcing to boost B2C seasonality
In the B2C sector, managing seasonality is a major challenge.
Françoise: 37 years of adaptation and collaboration at SIG
After 37 years and 9 months with SIG, Read more ...
Perfect Store: how do you achieve it?
In an increasingly competitive business environment, the Read more ...
SIG chooses QVCT solution Lily makes life easier
Introducing the "Lily makes life easier" solution for a more ...
Gamification in marketing: a strategy for boosting customer engagement
What is gamification and why is it powerful in marketing Read more ...
Gender Equality Index 2023
- 98/100 - This is the index score of Read more ...
The importance of emotions in customer relations
On this Valentine's Day, it's a good time to remind ourselves Read more ...
Neuromarketing: influencing the mind to seduce
Neuromarketing lies at the intersection of neuroscience and marketing.
