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Apple Pay arrives in France

Apple Pay débarque en France
29 July, 2016

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From now on, your iPhone or Apple Watch will allow you to pay directly for your purchases with Apple Pay.

It is the contactless mobile payment solution. We present The owner must use the "Touch ID" function by placing his finger on the phone, which recognises the owner's fingerprint, to validate the payment.

2 partners =

  • the BPCE banking group (Banque Populaire and Caisse d'Epargne) for all Visa cardholders
  • Carrefour with its 2.5 million customers who have the Mastercard Pass to pay in all its hypermarkets and supermarkets

In theory, Apple Pay can be used on any terminal that accepts contactless payment (in France, this represents almost 400,000 points of sale).

In 2015, there were 22 million contactless payments. The average purchase amount of €10.5 vs. €45 for an average bank card payment amount. Yet there are 40 million bank cards equipped with contactless technology (60% of the total) but only 3% of transactions are made with contactless.

So the growth potential is significant !

But the feeling of insecurity is persistent. Apple has therefore clarified that each transaction has a unique number and that banking information is not stored on the devices or on its servers.

Apple Pay is already present in several countries = USA, Canada, Australia, UK.

 

Have you ever used contactless payment?

Have you downloaded Apple Pay?

 

Do you have an idea, a project?

Let's discuss it!

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