Once again, the SIG sales school was asked to help a team of promoters improve their customer relations.
These promoters have 4 missions =
- Securing the equipment
- Clean / restore
- Communicate
- Reporter
It is on the communication mission that the sales school worked. For these promoters, communicateis inform, educate, train, formalise.
To raise their competence, there is no better way than to approach the identification of the profile of the interlocutor by SONCAS.
And yes, identifying the profile allows you toadapt vocabulary, posture and arguments ....
In particular, SONCAS helps to negotiate with the shop to enforce the customer's merchandising rules, and find a win/win solution.
Another advantage is that in the context of an end-of-visit email, the promoter will be able to write his report in 4 stages (catchphrase, report on arrival at the POS, actions taken and report on departure) so that it corresponds to the needs and motivations of his shop contact.
In an educational and playful approach, the SIG sales school had the promoters play around with SONCAS =
- 1er game = discover the SONCAS profile of 12 characters
- 2ème game = recognise your own profile
- 3ème game = identify the profile of other promoters with 3 closed questions
Following this training, the feedback from promoters on the content is excellent =
- 95% say that the materials are good to excellent
- 100% that the programme is tailored to their needs
- 100% feel ready to use the elements learned in a real-life situation
- 100% say that this training will have a positive impact on the quality of their work
An evaluation of 8.5/10 was awarded to our trainers by the 20 promoters trained!
Once again, the sales school trainers were able to pass on their knowledge in a constructive and friendly atmosphere.
