On 16 January last, SIG employees saw a camera, projectors, .... and a film was shot in our premises in Vélizy for a day.
The main actor = ESSENCE furniture from COSNOVA ... but also our speaker Robert BRETON!
Let's start at the beginning ...
Since 2014 and its launch in France, SIG has been implementing and restocking furniture throughout France.
This launch was a revolution in the food retail sector. Indeed, the Essence make-up brand is sold in NU, i.e. without packaging and testers are made available. This implies regular interventions by merchandisers to fill and maintain the cabinets.
The collaboration between Cosnova and SIG is a great success that we wanted to highlight by participating in the POPAI "Merchandising Concept Deployment" competition (association of point of sale marketing professionals).
Several companies are participating in this competition, including the result will be known on 21 March !
Of course we will keep you informed of the results.
We would like to thank Robert BRETON, our speaker, who took a day to shoot the different scenes to be produced.
